Your field force, finally on One Screen.
Plan, execute, and close every agricultural season on a single platform.
The operating system trusted by 20+ agri-input brands to manage across seasons —from annual planning in March to the final sales actuals posted at the end of the season.
Three Phases. One Operating System.
From March planning to September close-out — Field Force Monitor runs your Kharif, Rabi, and Zaid on one platform.
Market, Plan & Blueprint
Village-level geography with hex-grid demand intelligence. Annual brand plan cascaded to territory, crop, variety, and village-level sales targets. Activity blueprint mapped by season phase: pre-launch, mid-season, harvest.
Targets, Routes, Scoring & Payroll
Activity, sales, and coverage targets cascaded weekly, monthly, season-long. Daily plans auto-generated, farmers prioritised, routes optimised. Composite performance scoring (Activity 40% + Achievement 30% + Coverage 15% + Connect 15%) refreshed daily, peer-ranked.
Activity, Farmer, Channel & Sales
Season-end reconciliation, not month-end guesswork. farmer records consolidated — crop, demo, commitment, engagement — owned and carried forward. Channel sell-out matched to sell-in, leakage exposed. Demos converted to sales actuals, village by village, so next season's plan starts from evidence.
The Modules Behind the Three Phases
One platform. Configured for your brand, your crops, your geography.
Field Officer HRMS
Onboarding, attendance, daily plans, GPS-tagged activities, leave, statutory compliance, and payroll. Manage your field force from joining day to payroll day on a single system.
Farmer CRM
Proprietary farmer database with crop profile, demo history, sales commitments, and engagement timeline. Segment, target, and follow up — your data, your relationship.
Demo Management
Track every demo plot from sowing to yield across five stages. Stage progression, drop-off funnel, varietal performance, and commercial proof — by territory, by season.
Channel Management
Retailer visits, stock updates, sales actuals, and farmer-level packet commitments — tracked together. Close the loop from sell-in commitment to sell-out at the counter.
Digital Marketing Hub
Vernacular video, WhatsApp campaigns, regional influencer content, and farmer engagement reels. Run hyperlocal brand campaigns directly from the platform — no agency in the middle.
Intelligence Cockpit
A unified view of your season — field force productivity, farmer engagement, demo lifecycle, channel performance, and commitment-vs-actual. Powered by Geo-Spatial Intelligence and the FO Co-Pilot AI assistant.
21-DAY IMPLEMENTATION
Most enterprise software takes 6 months to go live. Farminsta gets you season-ready in three weeks.
Because the platform is configured (not coded) to your operating model, deployment isn't a six-month custom build. It's a 21-day implementation — including hierarchy mapping, role configuration, FO onboarding, and the first live week of operations.
Your hierarchy, mapped
Roles assigned. Crop and season templates loaded. Approval workflows set to match your existing process.
FOs onboarded in batches
App installed, accounts provisioned, vernacular training delivered. ZMs and Sales Head trained on their respective views.
First full week of live ops
Daily activity reports flowing. Cockpit populated. Farminsta success team on standby for the first 14 days post-launch.
What our users say — at every level
4.6 · Google Play
Farminsta app · India
4.7 · App Store
Farminsta app · India
Three weeks to live. One season to prove it.
Book a 20-minute demo. We'll walk you through your planning canvas, your execution feed, and your closure cockpit — using your hierarchy, your crops, your geography.