Smart Agri Operating System
The unified platform agri-input brands use to monitor field officers, engage farmers, and convert season activity into measurable sales
30 M
Field Activities Tracked
600 K
Villages Covered
2 M
Farmers Managed
One platform. Every layer of your season.
Built over a decade with India's leading agri-input brands.
Every rupee of season spend works as one engine.
Make Your Field
Force Measurable
Track field officer attendance, activities, farmer visits, and demo plots in real time. Convert daily field motion into reported outcomes.
Own Your Farmer Relationship
Build a proprietary farmer database with crop, demo, and purchase history. Run targeted campaigns, capture sales commitments, and close the loop from intent to delivery.
Convert Engagement Into Revenue
Engage farmers through vernacular video, WhatsApp, and loyalty points. Generate qualified leads for your field officers and turn brand affinity into repeat purchase.
Run Your Field Force Like an Operating System
Every field officer visit, every demo plot, every dealer call — captured, GPS-tagged, and rolled into a single performance view. Stop reconstructing what happened in the field last week. Start managing it as it happens.
Real-Time Activity Tracking
Attendance, visits, group meetings, field days, and demo plots logged from the mobile app with GPS coordinates and timestamps. Daily activity reports delivered before 8 PM.
Demo Lifecycle
Track every demo plot from sowing to harvest. Five stages, drop-off analytics, and yield outcomes per variety, per market — the commercial proof of product performance.
Liquidation Tracking
Move beyond sell-in. Track sell-out from retailer to farmer with stock updates, sales actuals, and channel performance scoreboards.
Convert Demand Into Liquidation
Most agri brands stitch together five different channels and still can't trace a sale back to spend. Farminsta Marketing Pod is a fully managed engagement — one dedicated women voice agent, five integrated channels, your existing field officers made measurable, and your retailers closed into the loop. Built around your crop season. Priced for accountability.
Nurture Your Pipeline, Generate New Leads
We work your existing FO leads harder and bring fresh farmers into the funnel through influencer content, performance marketing, WhatsApp, SMS, and AI-driven outbound — then route qualified leads back to your FOs for conversion.
Quality-Control Your Demand Activity
Daily validation of FO field activity. Market coverage tracking. Target progression. Insight reports built for sales managers — actionable scorecards on where the season is winning and where it's slipping.
Close the Loop at the Retailer Counter
Our women agents engage retailers across your priority markets — supporting product placement, tracking stock movement, gathering collection signals, and surfacing liquidation roadblocks before they become season-end inventory.
Run your season on Farminsta
Reach villages before your FOs walk them
Warm new districts with digital and voice campaigns, then send your FOs into known territory. Expand coverage without expanding headcount.
Put your brand in front of farmers daily
Short-form videos, reels, and influencer content built for rural audiences — running across the markets where your FOs are active.
Replace expensive activities with measurable ones
Shift spend from one-off van campaigns and demo days to always-on digital and voice engagement — trackable per district, per SKU, per season.
One farmer record across every touchpoint
FO visits, voice calls, WhatsApp replies, demo attendance, and reward redemptions — all on one farmer timeline your team can act on.
See the season as it moves
District-level engagement signals and FO activity scorecards show where the season is winning and where it's slipping — while you can still course-correct.
Reward the farmers who stay
Built-in points engine you control.
Check our clients feedback!
Farminsta has transformed how I manage field operations. The digital platform has made reporting easier, communication more effective, and my overall workflow much more efficient
Uday Kumar
Field Officer- Advanta
Farminsta has been a game-changer for my farm. The advisory reels are invaluable, and the ability to connect with knowledgeable field officer.It's like having a support system right in my pocket!"
Purna Chandra Rao
Farmer- Guntur, Andhrapradesh
Farminsta has transformed the way we approach agri-marketing. The real-time market data access have given seasonal insights and comparative analysis. Our campaigns are now more targeted.
Arun soni
ZM- Savannah Seeds
Run your next season with Farminsta.
Twenty minutes is all we need to show you the platform live — with your crops, your geography, and your team in mind.