Run your Kharif on a Marketing Pod.
One dedicated women voice agent. Six channels. 90 days of managed marketing built around your crop season — so every rupee of spend ties back to a farmer, an FO, and a sale.
The marketing gap in agri-input is measurable and expensive.
You spend on dealer schemes, IVR blasts, social campaigns, demo days, and field force salaries. At the end of the season, you have a sales number — but you can't trace it back to the spend.
From field activity to audited farmer pipeline.
Farminsta Marketing Pod is the managed layer that orchestrates voice, WhatsApp, influencers, and social around your field officers — every lead traceable to the conversation that produced it.
Built around your crop season.
Marketing Pod runs as a managed engagement aligned to your crop season — Kharif, Rabi, or Zaid. Defined arc, defined deliverables, defined closing report. You buy a season of orchestrated engagement, not a list of activities.
Five channels, one orchestration.
A dedicated women voice agent leads the pod — coordinating FO ground-truth, WhatsApp and SMS at scale, influencer credibility, and social amplification. Five channels working as one system around your field officers, not bolted on beside them.
Every lead, traceable to a conversation.
Recorded calls, verified farmer appointments, daily and weekly reports, and a closing season review. Every appointment handed to your field officers traces back to the conversation that produced it — audited pipeline, not reported activity.
One engine. Six channels. Built for agri-input brands.
Farminsta Marketing Pod is not a vendor with one trick. We operate a unified marketing engine that orchestrates six channels into a coordinated season activation — each channel reinforcing the others, all of them feeding the same outcome: qualified farmer leads, validated field activity, and measurable spend.
Women Voice Agents
Trained agri-professionals — graduates and post-graduates in agriculture — who own farmer conversations in your priority markets. Recorded calls. Verified appointments. Quality-audited engagement.
The orchestrating layer. Connects every other channel to the farmer.
Field Officer Coordination
Your existing FOs, made measurable. Our women agents validate FO activity daily, sync appointment books, and convert field motion into reported outcomes.
The ground-truth layer. Where digital intent becomes physical action.
AI Sales Agent
Always-on AI voice agent that calls farmers in regional languages — qualifies intent, books FO demos, recovers cold leads, and runs re-engagement campaigns. Every call transcribed, scored, and routed.
The scale layer for voice. 10x the farmers a human team can reach — at a fraction of the cost per call.
WhatsApp & SMS Engagement
Broadcast campaigns built on segmented farmer lists. Two-way conversations. Drip sequences across the 90 days. Fully managed. Fully reported.
The reach layer. Touches every farmer in every pod market — daily if needed.
Influencer-Led Content
Regional-language influencer videos featuring trusted local faces. Yours to keep and reuse after the programme ends. We handle scripting, production, and distribution.
The credibility layer. Farmer-to-farmer voice that no brand-led ad can replicate.
Social Media Amplification
Hyper-targeted paid social and organic content layered onto your pod markets. Available as a built-in component or paid add-on depending on configuration.
The awareness layer. Warms every district before voice and field touch it.
Ready to run your season with us?
Applications for the Kharif 2026 cohort close May 31. We onboard 12 brands per season — capacity is real, and it fills.